Mark Porter - How to boost your uncreativity
In our industry we focus a lot on creativity. But, according to Mark Porter, the speaker of the Element Talks conference, which took place between 16 and 17th June in Warsaw, professional design practice requires more than brilliant ideas.
Due to Mark Porter to understand our clients' problems and deliver the right solutions, we require research, analysis, and structured and strategic thinking. During the lecture Mark also mentions how studying Modern Languages at Oxford, and learning from his mentors, peers, and collaborators, helped him become a better designer.
Mark Porter is a British publication designer and art director, and former creative director of The Guardian. In 2010 he set up Mark Porter Associates, working for a list of high profile clients across print, broadcast, and digital media. In the last 8 years, MPA has helped some of Europe's most prestigious content brands to adapt to the connected world. Mark's projects have won the highest honours in the industry, including the legendary D&AD Black Pencil, and have been exhibited in the Victoria & Albert Museum and the Design Museum in London.
The lecture from Element Talks conference, which took place 16-17th June 2018 in Warsaw. In the Our Events tab you will find information about next editions of ET and our others initiatives, and here more lectures and interviews with great designers.
This lecture was organized in cooperation with British Council, as part of the Creativity Talks.