Erik Kessels - Your mistakes could change the world
"I think that as a creative you need to make an idiot out of yourself" says Erik Kessel in the introduction of his lecture.
During the lecture Erik presents the examples from his career which prove that quote. In a hilarious way Erik describes the projects (e.g. I amsterdam, Diesel, Citizen M and The Hans Brinker Budget Hotel) he participated in, showing that ideas have no borders. He believes that nowadays as a creative you can pick from many disciplines and draw inspiration from things which are bit wrong. In his opinion, it's very important to make mistakes because everything is so perfect in the design industry. You shouldn’t also forget to use your hobby, embrace impossible ideas and work hard. In the end of Erik’s lecture, you can also get to know about his publications.
Erik Kessels is a Dutch artist, designer and curator with great interest in photography. Erik Kessels is since 1996 Creative Director of communications agency KesselsKramer in Amsterdam and works for national and international clients such as Nike, Diesel, J&B Whisky, Oxfam, Ben, Vitra, Citizen M and The Hans Brinker Budget Hotel.
The lecture is from the conference Element Talks 2017, Warsaw. In the Talks tab you will find information about the next editions, and here more lectures and interviews with great designers.